Our Story

What does Refuel Design Co. mean to us?


Refuel Design Co. LLC was born on a concept of filling your cup! By that, we mean restoring mental, emotional and physical energy... so when your tank starts running low or feeling empty, we're here to help you Refuel! We're combining our passion for our home state and the great outdoors to grow a brand that will resonate with you in a way that makes you feel like you're ready to conquer your next adventure. We hope our cozies will help recharge your batteries and inspire you to Refuel... whether that means kicking back and relaxing a bit or getting outdoors to enjoy what you love!


It is our mission to assist entrepreneurs in endorsing and REFUELing their business via branding and marketing solutions that create hype over their vision!

  • Kyle: owner, operations

    Hi, I'm Kyle, a X-Ray/CT Technologist and Clinical IT and Business Strategy Consultant by day, and designer/printer for Refuel Design Co. by night! I have grown my knowledge in the marketing space throughout my early career with business ownership, and my experiences in healthcare and consulting. This has helped guide my awesome wife and I down the path of being able to establish and operate a handful of successful small businesses over the last decade. Over the years, I have developed a passion in helping other small businesses get off the ground and grow to their fullest potential. Outside of the office, I enjoy cookouts with our family and friends, working on the JSR Enterprise race car, hiking, checking out local breweries and sipping on a good [Maple] Rye Old Fashioned!

And this is how it all began...

Refuel Design Co. started as a tiny little dream. We had this crazy idea of starting a business where we could decorate apparel, in small batches, for fellow small businesses during any downtime I could find during my day. As a part of the JSR Enterprise (4NH) Racing Team, this idea initially flashed a lightbulb in my mind while thinking about ways to reduce costs for team apparel. We began our business out of the living room in the house we were renting at the time. We would sit at the counter on a barstool putting together everything from the website to possible designs, pricing guides and lots and lots of trial runs; it all kind of grew from there! When we were learning to screenprint, make something cool to wear... I recall thinking "well, our state motto is pretty darn incredible, I'm going to use that as inspiration and see what I come up with." Little did I know, this would become something our family and friends wanted to wear, and soon after, that initial design became the start of our brand! From this point on, we were able to shift focus from only taking custom orders and really placing our focus on our own thing, too! And that's where we hope to take this business... the launch of our first (603 Inspired) collection is just the beginning of a shift in our little biz! We plan to launch more outdoor-inspired apparel and gear (as we truly hope to to share the things that we love with you) in the near future, so stay tuned! Just to sit back and think that we were amidst a home build with two small children (one remote learning) with a startup business that we invested what little savings we had left to get it up and running... and here we stand, a tiny dream turned into the most incredible reality... because we have YOU! We cannot thank you all enough for the love, support and wisdom we receive, it truly keeps us going and we are grateful beyond measure! We can't wait to see where we go from here... thank you so much for joining us for the journey!